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We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Contact your local newspapers, and chances a...
Marketing marketing column writing makeFor some marketing communicators, making the transition from print to online media is like packing for a trip to destinations unknown. Before you venture, it’s important to know what to bring, what to leave behind and something about the online cul...
Marketing marketing readers goals online reading manyBooks are about sharing our knowledge and our experiences. They articulate feelings and information for people who do not have these kinds of communication skills. If you can think, you can hear your voice. If you can hear your voice, you can write. ...
Marketing marketing ebooks ebook business willIn the past few years, the look of marketing has changed -for the better I believe. Money businesses spend on PublicRelations (PR) has increased and has become a marketingpriority. Even on the Internet, people want to connect withyou – to see your ...
Marketing marketing congratulations business cards sendWant to shorten the sales cycle for your professional services? Want pre-sold prospects who need fewer or no face-to-face meetings before hiring you? Create a reputation. Recently a room full of consultants agreed that you had to meet with potential ...
Marketing marketing reputation face business siteI sat around in a hotel room chatting with two othervery well-known internet marketers recently. Webrainstormed and shared observations until three in themorning :-) I thought you might enjoy the simple yetprofound insights and wisdom shared by these...
Marketing marketing possible people theyMost of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember w...
Marketing marketing service mouth wordTwo businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeSimply put, permission email marketing is THE true profitproducer fueling the success of the Internet age.If I didn't make that point strong enough, please re-read thatstatement until it really sinks in.No other Internet marketing strategy produ...
Marketing marketing email permission otherThere are plenty of articles and reports online about thepower of following up on your leads.But there's another side to the art of marketing and promotion that's just as important, maybe even more important.In the words of Kenny Rogers "Yo...
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