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If you’ve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? I’m aboutto let you in on the secret.But first, I w...
Marketing marketing sales testimonials testimonialDo you remember all the anxiety about Y2K in 1999? It created a "hot market". A lot of businesses jumped into that hot market. Many of them failed when the Y2K problem evaporated. But a few used the unique opportunity it provided to build permanent, ...
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Marketing marketing news newspaper internet onlineA few weeks ago I was onsite at a company that had hired meto train their sales team on how to stop using traditional sellingand start using the Unlock The Game™ sales approach.After one coaching session, one member of the sales team cameup to me a...
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Marketing marketing gifts looking lookIt doesn't matter whether or not you have your ownproduct to sell...despite all the opinions to thecontrary. Me and a whole mess of others have mademoney promoting other peoples' products.Sales people are among the highest paid people inthe...
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