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Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagno...
Marketing marketing dating software aewebworks customersGetting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...
Marketing marketing emphasized attention sales willTo all editors, this is NOT part of the article,please remove before posting. You'll notice I've included some hyperlinkswithin the article. They are there for description only. I haveabsolutely no financial interest in any of thelinking.F...
Marketing marketing broadband video quality justThis may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is.Did you know, for example, that top marketers are using HIDDEN techniques ...
Marketing marketing popup pressure popups visitor siteBaseball great Reggie Jackson, who often got morepublicity than he wanted, once said, "The media arelike birds on a wire. When one flies, they all fly."Everyone in the media monitors everyone else, becauseNO ONE wants to miss anything or leave the im...
Marketing marketing spaghetti radio youaposll timeWhen faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.Altering a product is expensive and time-consuming, eating away at precious re...
Marketing marketing bernays public newsNeed to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question "Why you, not your competition?" before they even ask...
Marketing marketing tagline taglines finalists bothArticle Size: 671 words (body).Pre-formatted to 60 character width. Newsletters That Rock!Why Your Newsletter Must Get A Personality Today!By Michael GreenNewsletters are becoming ever more popular. Not surprising– since all editors know that they ...
Marketing marketing newsletter readers personality aboutIt's all well and good to be an expert these days. It's a credit to your profession that you know your business well enough to get that particular stamp of public appreciation.The question is, are you an accessible expert? The fact is, in t...
Marketing marketing expert email status friendlyAre you aware that your body language reveals your deepest feelings and hidden thoughts to total strangers? It might surprise you to know research indicates that over 65% of our communication is done nonverbally. In fact, studies show that nonverbal ...
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