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Why Should You Write a Newsletter?If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients, pros...
Marketing marketing newsletter prospects buildWould you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn’t it…Though most successful marketers use e-mail marketing as an inc...
Marketing marketing mail attention formulaBig businesses do it, and now small business owners are following the trend. No, I'm not talking about spokesmodels, endorsements, or catchy theme songs although certainly you could use those if you wish. What I am referring to is Lateral Marke...
Marketing marketing soap business dish small items suppliesby Karon Thackston © 2003http://www.marketingwords.comI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writi...
Marketing marketing release press write peopleWhat Does 21st Century Success Look Like? © 2003 Joy MorrisWhile we are well into the 21st century too many are stillthinking about their business as they did in the 1990's. The face of business has changed and the Internet is a BIGpart of ...
Marketing marketing business world opportunityPut yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital throughThere are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed” gets i...
Marketing marketing issue statement expert problemDistance Learning courses are a great way to market your practice and other products you sell.First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offe...
Marketing marketing learning products course coursesWhat would you do if you discovered a virtually untapped marketwith a buying power of over a trillion dollars? You would try tomarket to them, right? Of course you would!This trillion dollar market segment that has been overlooked forso long is compo...
Marketing marketing market different africanThe answer is: no one knows. Many self-styled "gurus" and "pundits" -authors of voluminous tomes they sell to the gullible - pretend to know.But their "expertise" is an admixture of guesswork, superstitions,anecdotal "evidence" and hearsay. The sad t...
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