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Last week, I read that the folks at Oxford English Dictionary hada slate of American English words for consideration in future editions. Apparently, because of its international influence via the entertainment industry, America is the prime source of...
Business And Finance business finance bling market companies thoseCraft pricing properly done maximizes your income without drivingaway potential customers. This and cost controls are the keys tothe profitability of your craft business.Setting, let alone, maximizing, your craft’s price is a little more complicate...
Business And Finance business finance craft price market most“How brochures can help you stand out from the competition, close the deal, and even build repeat business.” Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as...
Marketing marketing brochure business brochures customerAhh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your posit...
Marketing marketing mission statement companies business serviceLast issue, I talked about increasing your Brand Love meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Those relationships, if made strong enough by ...
Marketing marketing customers employees feedbackMy friend has a website that has been online for 3 years, and each year he nets six figures. His site is a niche site selling mostly collectible christmas ornaments. His site shows up number one at google, msn, yahoo, and a few smaller search engines...
Marketing marketing traffic catalog simple offline searchWhy Should You Write a Newsletter?If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients, pros...
Marketing marketing newsletter prospects buildMost people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...
Marketing marketing brand business imageWhen you get in your car, you put it in forward gear to drive forward. You don't put your gear shift in reverse and expect your car to move forward! But that's how many folks market their services. In fact, most people market backwards.Most...
Marketing marketing market people niche forwardThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subject