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Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by: Susan Friedmann Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring...
Marketing marketing speaker speakers theyAttention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page by: Dr. Lynella Grant Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packe...
Marketing marketing directory business mostCopywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon ThackstonIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and vis...
Marketing marketing vacation cruise online11 Steps to "Sticky" Web Site! by: Collette GillianAn attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The b...
Marketing marketing textPlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
Marketing marketing brand message targetMost marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing ...
Business And Finance business finance marketing mind term category lawsThe New State Of The Art Method For Making Money With Joint Ventures by: Karin Manning If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you g...
Online Business online business joint ventures venture marketing wouldThere are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.But what about the ones that you are ...
Marketing marketing product didnapost reasons customer timeExhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your ...
Marketing marketing show trade display booth exhibitHere’s a fairly common mistake that is made by the newbie to the pay-per-click scene.So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product tha...
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