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Recently the “King of All Media” Howard Stern announced his agreement with SIRIUS Satellite Radio, the question is what type of impact will that have on the world of radio and it’s advertising revenue?Well lets just look at the impact that Howa...
Marketing marketing radio advertising stern worldThere has been a lot of talk as of late in regards to the level of accountability that an advertising agency should have when working with an advertiser on it’s branding and campaign endeavors. Since the “Merger Mania” of all the big players in...
Marketing marketing agency looking thereSpike TV – Know Your Audience by: Nick Smith What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which t...
Marketing marketing spike customers audienceDon’t Put All Of Your Eggs Into One Basket by: Sandi Moses I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she r...
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