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In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.1.Mail systematic...
Marketing marketing customers mail business customer prospectsIf you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that&a...
Marketing marketing search itaposs engines justaposs pagesHere is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find the shampoo bottle...
Marketing marketing logo color illustrator think whiteIt’s early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. They have a three-point lead over the Philadelphia Eagles, who face an impossible fourth down and 26 yards on their own 28-yard line. ...
Marketing marketing packers touchdown game theySubscription-based services have become increasingly popular in recent years. From music streaming to beauty boxes and monthly meal kit deliveries, there seems to be a subscription box or service for almost everything. However, with so many options a...
Marketing marketing zine swap youaposll subscribersIn today's fast-paced and highly competitive marketplace, it's more important than ever to keep your customers close and your competition even closer. The success of your business hinges on your ability to build strong relationships with your custome...
Marketing marketing competition deals jointMail Order: "The Original Internet" Still Going Strong by: Dean Phillips While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, piling up profita...
Marketing marketing mail order business ward books montgomery internet firstAs if you thought it could'nt get any better than Direct MailAdvertising. Along came "solo ads", or "exclusive ad mailings".Your ad alone, by itself, sent to all those recipients. The merethought of it concluded the same with so many people: thi...
Marketing marketing delete subject subscribers readCustomers are always a hot topic. But lately the discussions oncustomer relationships, including retention, satisfaction, andloyalty, have intensified. What is the basis for thesediscussions, and more importantly, what are leadingorganizations actual...
Marketing marketing customer touchpoint touchpoints improve customers organization relationshipsThe latest Google Ad rules did not go down well with most people, who have been depending on it for traffic.In this article I discuss a possible solution besides AdWords to get traffic, but first let's go back in time and have a bit of a history...
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