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Almost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you sur...
Marketing marketing freebie freebies value people onlyIt was moving day, twenty some years ago. The trucks had long since pulled away from our new home and we were left in that "what a mess limbo" that you are probably all too familiar with.We were also hungry and this was no time to hook up the stove a...
Marketing marketing impact time received knowREPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...
Marketing marketing laurence leader leadership becomeIt is a frantic Monday morning. The scheduled trade show to be held next week was suddenly moved to Thursday this week. You have not even sent your brochures and flyers for printing, yet. Your boss was in his usual I am-so-pissed-off-mood. He frant...
Marketing marketing printing printer quality work rightPress Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead t...
Marketing marketing press release search engines alsoSome Things in Life ARE Guaranteed by: Jane Mark and Phil Basten Some Things in Life ARE Guaranteed. There's an old expression that says, "The only things certain in life are death and taxes." Well that is not entirely true. Now there&ap...
Marketing marketing guaranteed workI get the L.A. Times delivered to my door every day,but I don't read it for the articles. It is a PulitzerPrize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for theadvertisements because t...
Marketing marketing advertising news basics productPerception … What Are Your Patients REALLY Hearing? by: Livvie Matthews Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality! For exa...
Marketing marketing patient practice time appointment patientsasons Why Headlines Are Crucial To Your Website's Success by: Robert Boduch Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture at...
Marketing marketing headlines headline prospects attention messageWhat do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect exa...
Marketing marketing spike customers audience will