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our Business Ready for 2003? by: Kimberly Stevens Anyone who owned a business in the U.S. in 2002 knows the difficulties that a poor economy can cause. Even those in other countries who may have operated under better economic conditions last yea...
Marketing marketing business market target segmentsing the Search Engine Wars! by: Lee Traupel Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that m...
Marketing marketing search results engine submissionsThis is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca ...
Marketing marketing question sales pepsi friend emailA simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well tho...
Marketing marketing advertising goals reachInnovative marketing isn't about creating ways to bring a horse to water, but finding ways to make the horse thirsty. Perhaps this was the thinking when Trader Joe's began exclusive distribution of the Charles Shaw brand of wine at an unhea...
Marketing marketing trader wine fred shaw broncoYou offer a superior writing/editing service. You've written an awesome book. Your newsletter is arguably one of the best of its kind.But if no one knows about it...if no one knows about you...Let's face it. Marketing your book(s), your pro...
Marketing marketing freelance business timeWith all the doom and gloom recession talk going aroundwouldn't it be nice if your customers were recession-proof?My goodness that sure sounds wonderful.Could such customers really exist?If they do exist, how would you find them?Could there be e...
Marketing marketing customers recession1. PlanBefore you start publishing your ezine, create a plan: Who is your audience? Where can you find them? How will you market to them? The more specific, the better. Depending on the planned frequency of publishing (daily, weekly, monthly), you sh...
Marketing marketing newsletter ezine subscribeThis article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses’ advertising campaigns, as cost-effective envoys.Today, there are many ways to advertise pr...
Marketing marketing media adverts customers advertisingEvery business has a life cycle. If you understand this cycle, your business will thrive and survive over many, many years. If you don’t learn the life cycle of a business, you won’t have one for long.Based upon your business’ current stage, on...
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