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Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn’t it…Though most successful marketers use e-mail marketing as an inc...
Marketing marketing mail attention formulaby Karon Thackston © 2003http://www.marketingwords.comI see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should. There are some definite strategies you need to use when writi...
Marketing marketing release press write people©It’s Better to Ask than Assume.(The Power of Market Research.)No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand you...
Marketing marketing message research youaposll meaningful prospective market audienceThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectThere’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...
Marketing marketing media release press pitch campaign kitePOWER PHRASES INCREASE YOUR SALESCopyright 2002 Bob LeducSimple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales lette...
Marketing marketing power phrases words decision sales theyWhat would you do if you discovered a virtually untapped marketwith a buying power of over a trillion dollars? You would try tomarket to them, right? Of course you would!This trillion dollar market segment that has been overlooked forso long is compo...
Marketing marketing market different africanWhat are you selling? The answer to that simplequestion must be deeply ingrained if you are tosucceed. But the answer is not as simple as it appears.If your answer named an item, such as "light bulbs",your light bulb company will soon perish. If you ...
Marketing marketing selling training employees customer light1) BACK END CATALOGINGSend your customers a catalog of add-on productsfor the original product they purchased. This could beupgrades, special services, attachments, etc. If theyenjoy your product they will buy the extra add-ons.You could charge other...
Marketing marketing products gift catalog product couldMy name is Jo and I'm a zine-o-holic. Ya know, I tell myself, "I can handle this problem. I'll just read one ezine, maybe two and then I'll stop." That might last a day or two. But before you know it, I feel the urge come over me and I...
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