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What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...
Marketing marketing expense investment timeThere is a dragon, you know. It's the dragon of self-doubt.Somewhere in your brain is a little dragon with a BIG voicethat keeps telling you, "You can't build a business online!What makes you think you can be rich? Who in the world doyou th...
Marketing marketing think believe workHow do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it is very ...
Marketing marketing press package media pictureby Karon Thackston © 2002http://www.copywritingcourse.comDepending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudd...
Marketing marketing keyphrase copywriting google aboutHow many times have you thought "We need more customers!" If you find that you often feel that your company needs more customers, then consider this... There is a common belief held by most business owners, managers, and sales teams that all of their...
Marketing marketing customers perfect boatsFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingIf your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is:"I'm getting tons of hits to my page, but I'm notmaking any s...
Marketing marketing sales guarantee targeted trafficIf you've ever watched your favorite football team in aSuper Bowl game, you can readily relate to themaddening frustration of the below example with,hopefully, some exclusions contained herein...maybe...There your team is...4th quarter, 4th and ...
Marketing marketing business team internet fieldThere are more web sites on the WWW than there arepeople on the earth. And at one level or another, you arein competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing effortsyou need a strategy t...
Marketing marketing traffic strategy beenThe idea behind multi-level marketing (MLM) is simple. Imagine you have a product to sell. MLM schemes require that you recruit people not only to buy and sell your product, but who will also recruit people who will not only buy and sell your product...
Marketing marketing people recruit selling multi