7,171 articles on "marketing"

Successfully Selling Your Professional Services

Successfully Selling Your Professional Services by: Dr. Rachna D. Jain As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You ...

Marketing  marketing clients potential like
HOW WILL YOUR BUSINESS RESPOND TO THE CHALLENGE OF CHANGE

Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business "runs itself" and continues to grow. This was an achievable goal in the past. It isn't today. Aggr...

Business And Finance  business finance change marketing sales impact equipment
Are You Using a Chess or Checkers Small Business Marketing Strategy

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to mo...

Marketing  marketing chess business message
3 Powerful Concepts That Climb Marketing Mountains

You have probably heard many times how you should offerfree reports. Like many of us, the idea of putting in workto give something away may have gone through youtransparent. (Right in your mind's ear and out the other :>)So, if you passed over t...

Marketing  marketing reports itaposs
What Does Your eMail REALLY Say

What Does Your eMail Really Say?eMail Holiday Cards May Send the Wrong MessageBy BIG Mike McDanielThinking about saving time and postage this holiday season by sending your greetings by eMail? Don’t.Using eMail will get the greeting delivered all r...

Marketing  marketing email cards mail holiday computer
Say It Like You Mean It!

Many people approach marketing with a focus on goals. Sure, you must have goals, but can you truly know our goals without first defining our problem? The problem creates the need for the goal, and so the problem defines the solution.Defining and unde...

Marketing  marketing solutions problem creative goals
Brand Equity - Worth Safeguarding

The state government of Vermont has taken aggressive steps to safeguard the state's brand equity. That's the monetary premium attaching to tourism or products linked (honestly or not) to this bucolic home of around 500,000 souls.Does your c...

Marketing  marketing brand state public company image
Making News is Better than Just 'Making the News'

There is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot.Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention ...

Marketing  marketing news making product make
The Right Way to use Safelists to Explode Your Online Sales

The RIGHT Way to Use SAFELISTS to Explode Your Online SalesBy Lucky LoganEmail Marketing is by far the most effective way to get your message to potential customers. However, Email Marketing is also a double-edged sword. Email Marketing produces amaz...

Marketing  marketing email safelist lists
How I Get ALL The Subscribers I Want, And You Can Too!

That's a very bold title, and even more impressive because I DOget all of the subscribers I want on a continuous basis. Howcan this be true and how do I do it?First of all, I do have limits on the number of subscribers thatI want. How many subsc...

Marketing  marketing subscribers list want