7,171 articles on "marketing"

Difficult customers - there's no such thing

A couple of years ago I had a call from a Customer ServiceManager working in the paper industry. He wanted me to run aseminar for his team, on "How to Deal with DifficultCustomers".I had several telephone conversations with this managerorganising dat...

Marketing  marketing customer difficult customers donapost service
If the Shoe Fits…

While buying a good quality pair of shoes may seem like something pretty obvious, it’s not as easy as it sounds when you actually get into the store. Sure, style and looks have something to do with the right shoes, but there are a lot of other fact...

Marketing  marketing shoe shoes foot
Collateral Damage Are Brochures Derailing Your Sales

When companies introduce new products and services, everyone isexcited and upbeat - especially the sales force. They have a newreason to go back to old customers, a chance to knock outcompetitors and the potential to have a great year selling.Yet all...

Marketing  marketing sales buyer product
Increase Your Sales And Profits With A Powerful Offer

Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week.Several days ago I received an offer in the mail from a leading business magazine. Only one paragraph in the two pa...

Marketing  marketing offer generate advertising increase include free
Hardcore Sales Vs. The Relationship Part II Building A Relationship With Your Prospect!

I would like to discuss some of the positives andnegatives of sales and how they relate to relationshipbuilding. I would also like explain how you can goabout starting to build a solid vendor-clientrelationship, and what pitfalls to avoid in theproce...

Marketing  marketing prospect theyself relationship hard
10 Important Things To Tell Your Prospects!

1. Tell your prospects that you offer free delivery.This may cost a little money, but, you will gain theextra customers to make up for it.2. Tell your prospects that you offer a lower price.If you can't afford to offer a lower price you couldalw...

Marketing  marketing prospects product people want
When to Hire a Professional SEO Firm

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and mar...

Web Development  development search engine optimization program marketing
Get A Head Start With Promotional Items

Get A Head Start With Promotional Items by: Jinky C. Mesias The business world both online and offline is becoming congested. And so more and more businesses are trying to come up with fresh and innovative ideas on how they can make their busine...

Marketing  marketing promotional business online items will
Marketing in Turbulent Times

May you live in interesting times. Is that ancient expression a curse or a blessing? I think it depends on how you define "interesting" and more importantly how you adapt to it. If you define interesting to mean unpredictable, challenging and threa...

Marketing  marketing donapost times turbulent advertising
How You Can Develop A Public Relations Poster

In this tutorial, we will talk about how to use online poster printing to develop a good public relations poster. For any business, public relations is an important activity. It helps boost a lot of the different operations and campaigns that a comp...

Marketing  marketing business relations public printing poster online