7,171 articles on "marketing"

Getting Lucky with Systematic marketing

Getting Lucky with Systematic marketing by: Charlie Cook In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked ...

Marketing  marketing prospects services
Are You Asking the Right Questions in Your Copy?

Are You Asking the Right Questions in Your Copy? by: Karon Thackston It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking ...

Marketing  marketing questions people will
Why You Should Write To Inform And Not To Sell

Why You Should Write To Inform And Not To Sell by: Joyce A Corrales Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on adv...

Marketing  marketing people book because
To Survey Or Not To Survey

To Survey Or Not To Survey by: Dave Weeks I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business.It's really about what people who visit my website want. For awhile ...

Marketing  marketing people survey
5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

ecific Questions Your Sales Letters Must Answer To Achieve The Best Results by: Joanne L. Mason Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will...

Marketing  marketing sales prospects product
If You Don’t Like The Weather…Just Wait Ten Minutes

If You Don’t Like The Weather…Just Wait Ten Minutes by: Kirk Bannerman This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is ...

Online Business  online business marketing traffic internet analyzing
The Four Greatest Fears of Starting Your Own Business

Way back in the last century (1991, actually) a survey was conducted by my research firm, MarketWave, Inc., of over 6,000 people who were not, nor had ever been, business owners. The question was a simple one: If all obstacles were removed, would you...

Business And Finance  business finance marketing network didnapost
Let Your Survey Write Your Business Plan

By Catherine FranzMost entrepreneurs first write their business plan and thendevelop their services or products. This causes them togenerate and fulfill a marketing plan that requires them toswim upstream using the backstroke. To save the stress,cons...

Marketing  marketing survey want
The Top Ten Mistakes in Preparing Sales Letters

The Top Ten Mistakes in Preparing Sales Letters1. Poor Headline. Or what's even worse, no headline.The most important part of sales letters is the headline. Unless the headline immediately attracts attention and generates interest, your prospect...

Marketing  marketing letter sales headline when
Monetizing a Company's Web Site revised

Author : Dave HertnerContact : effectus@cyberwealth-institute.comWeb Site : http://www.cyberwealth-institute.comWord Count : 665Wrap : 60 charactersTitle : "Monetizing a Company's Web Site"Description: Do you know that most corporate web sites m...

Marketing  marketing company revenue