Array
(
[on] => marketing
[p] => 505
)
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, th...
Marketing marketing story idea time editorYesterday as I sat down to get a haircut, I noticed that for the first time that I was the only customer in the shop. My barber anxiously asked, "Are the stores empty where you work?" He told me that 40% of his business has eroded; half of his custom...
Marketing marketing customers business octopus businesses small theyAndy Brocklehurst is the owner of Succeed4u.com,a site dedicated to helping people start, build, runand succeed with their own business. And is theauthor of Infoproduct Magic and the creator of TheInner Room. He is also the publisher of the freeweekl...
Marketing marketing time donapost computer stuff fromPop-up windows are those little windows that automatically pop up at the same time when you are trying enter or exit a web site. Many webmasters use pop up windows to display ads or subscription instructions to their ezine. Many marketers do not empl...
Marketing marketing window windows siteIf you're an ezine publisher I have one word for you: "consistency."When planning your newsletter, you need to decide how often your ezine will be sent out to your subscribers. Essentially,you need to create a schedule and stick with it. But how...
Marketing marketing ezine month timeMany people who send out promotional email, or have a publicationsuch as an online newsletter, will ask if they should include'humor". Well, there is no easy answer to this question.Some will say that "humor" lightens things up a bit, and letspe...
Marketing marketing humor peopleThe essence of being overt is to be clear and assure your prospective customer understands exactly what you want them to understand about the benefits, difference, and reasons to believe in the outstanding value of your offering.In my business I see...
Marketing marketing customer benefits customers featuresFor many of us, amateur commentary and critique of ‘professional’ football is a national pastime. It’s a shame we don’t pay such close attention to our business. Take a moment to ponder this…….·How would you feel about investing £m...
Marketing marketing sales performance teamWhy do people write long copy? It is not because theirreaders read it all! People write long stories for the samereason that restaurants that serve big portions getcustomers lining up at their doors. They are creating theillusion that their meal is c...
Writing writing piece marketingIf you have been debating whether to use business cards in your marketing campaign or not, debate no more. Despite the growing trend in online marketing today, the old-fashioned business cards still remain to be an indispensable marketing material to...
Marketing marketing business card cards will