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Does your Book Cover Pass the “Ignore” Test? by: Ovi Dogar - The CoversExpertYour book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or boug...
Marketing marketing book cover messageUsually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research's Carl Steidtmann to fear "the worst Christmas ever" in the r...
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