The term "white paper" arose early in the 20th century in Great Britain. It was used to distinguish shorter government briefs and position papers with white covers from longer reports and policy books with blue covers. One of the earliest white pape...
Writing writing papers paper popular topics mostThere no "rules" or universal standards for what makes a white paper, so many people use this label very carelessly. By my "classic" definition, a white paper contains useful information to help people understand some relatively new, complex or expen...
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Business And Finance business finance papers file folder spendDigging Out of Paper Clutter - Part 2 by: Marc Rifkin We previously noted that papers must be sorted before they can be properly filed. Continuing from our last article, your sort has left you with two piles - ‘to file’ and ‘to throw away/...
Home Improvement home improvement file papers sort intoHow Can a White Paper Support Sales and Marketing?A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-writte...
Writing writing product paper papers theyUnderstanding who your white paper audience is, and why, when and how they read a white paper, can help you create a more successful document. The goal of the white paper writer should be to appeal to as many different types of readers as possible,...
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