310 articles on "perc"

What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
PR Still a Mystery to Some

PR Still a Mystery to Some by: Robert A. Kelly Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about. The casual observer is left with a confu...

Business And Finance  business finance perception public relations people most
Managers, Have You Been Shortchanged?

Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especiall...

Business And Finance  business finance perception public target relations will
Is This Any Way to Run Your PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1030 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception audience behaviors when
Take the High Ground With Quality PR

Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. ...

Business And Finance  business finance perception relations behaviors public audience
Is This Any Way to Run Your PR?

Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to...

Business And Finance  business finance perception audience behaviors those
Managers: Are You PR-Fit?

Managers: Are You PR-Fit? by: Robert A. Kelly Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job? Or, have you pretty much ignored the reality th...

Business And Finance  business finance public relations audience target perception message
Want PR's Full Value

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 860 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience relations public target perception
The Business Autopsy A Fact Of Life

Last week we discussed the importance of performing an autopsyon a dead business. No, I haven't been watching too many ofthose wonderfully graphic, TV forensic investigation shows. Thereason I recommend you do a business autopsy is to uncover th...

Business And Finance  business finance percent businesses were
PR: Your 500 Pound Gorilla

PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences o...

Business And Finance  business finance perception relations public