To Outsource or Not to Outsource by: Valerie Swisher In these days of restricted head count and tight budgets, the question of whether to outsource or hire in-house staff is more critical than ever. The technical publications function, however v...
Business And Finance business finance work technical writer publications cost timeUnderstanding Editorial Guidelines by: Bonnie Jo Davis Editorial guidelines, also known as writer's guidelines, are the rules set forth by publishers for contributing authors. In order to have your article taken seriously you must review th...
Writing writing article publications publication articles guidelines someOutsourcing has always been a controversial topic in the business world. The idea of hiring another company to do a job that was previously done in-house can be a daunting decision for any business owner. There are many factors to consider, including...
Business And Finance business finance work technical writer publications cost time1. Have you selected your intended subject topic and carefully planned out your idea?2. Have you sent your idea query pitch to magazines or newspapers who may be interested? or will you write "on spec"?With many magazines and newspapers now accepting...
Writing writing article feature checked publication sending everythingAs writers, we have all encountered editorial guidelines at some point. Editorial guidelines are essential rules and regulations that a publication or company sets up for writers. These guidelines outline the standards and expectations for content an...
Writing writing article publications publication articles guidelines someIt's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there’s a special kind of calendar that all good public relations professionals use – the editorial calendar. Ac...
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Marketing marketing editorial calendars publications findPublic Relations — A Free Lunch? by: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there'...
Marketing marketing publication releases case credibilitySecrets Of Getting Free Advertising by: Jason Barrow The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objective...
Marketing marketing space publicationsEditorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relationsagencies do...
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