PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...
Marketing marketing story audience reporter reporters theyMost of us have grown up in a society where we felt fortunate to live in a democracy where free speech was one of our basic rights. We also believed that "news" was delivered to us in a factual manner - with both sides of any story equally represente...
Self Improvement And Motivation self improvement motivation news media bias abortion reportersBe a Resource to a Reporter by: Shannon Cherry You know you need the media, especially if you run an online business. If you, or what you offer, is a news story, you’ll be perceived as an expert and gain credibility and drive potential custome...
Online Business online business news media story reportersWhat You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, th...
Marketing marketing reporter story reporters just10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It by: Paul Hartunian There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. B...
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