33 articles on "testimonials"

Get 'em While They're Hot!

What do you do when a customer compliments you on yourproduct or service? (If you don't get any compliments, youneed to read all of my other articles… NOW!) The correctanswer is "I get it in writing!"It's wonderful when your customers app...

Testimonials as a Linking Strategy - Twist on Link Campaigns

Standard, well-worn marketing techniques sometimes gain somepolish when you rework them a bit. Everyone knows that happycustomer testimonials are a valuable addition to your businessmarketing materials and your web site. Glowing comments fromthose wh...

3 Reasons Why You Need Testimonials In Your Marketing Arsenal

Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses. If you don't already have a strategy to collect...