33 articles on "testimonials"

3 Reasons Why You Need Testimonials In Your Marketing Arsenal

Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses. If you don't already have a strategy to collect...

How to Get and Use Testimonials

Small businesses don't have the same luxury of 'brand-namerecognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One wayto build this all-important credibility is to get and u...

A Great Testimonial is Worth A Thousand Cold Calls

A Great Testimonial is Worth A Thousand Cold Calls by: Kirstin Carey If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done. So often we don’t utilize one of the most persuasive se...