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by Karon Thackston © 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search eng...
Writing writing logs engineDo you know the formula for writing a good sales letter?There are three steps to creating a powerful and effectivesales letter for your business.For the Marketer, the content of the sales letter is the"Good News" associated with the product or servic...
Writing writing letter benefitReshape The Family Diet Avoid Dinnertime Troubleby Cyndi Thomas, ND When I announced that my family needed to change its diet somewhat... well, to say my children weren't as excited as me would be an understatement.More than once they cried: Wh...
Family family health eating wereI had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminded me to go to hi...
Marketing marketing people money aroundYou have built a right product and/or service base, and got your website illuminated by great content. Now you have everything in place in terms of your product and your content, but an important question still remains the same. That is, how do you m...
Marketing marketing content goodIf you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the i...
Marketing marketing insurance business itaposs bank youaposreThere comes a time in the life of almost every companywhen its honesty, its integrity and its health arethreatened by attacks from the news media.Frequently, these attacks are well deserved. Example:Enron.All too often, these attacks are engineered b...
Marketing marketing media news companyAhh DESIRE... It's the driving force behind most of our decisions in life.Desire makes us go out of our homes late at nightfor some Ben and Jerry's Ice cream.The desire for more money, a bigger house, a new careven something as simple as pa...
Marketing marketing desireSmart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these...
Marketing marketing product gardenLate last night I turned on my television and discovered a used car salesman trying to sell this cheap clunker of a car to recently pink-slipped and bankrupt dot-com unfortunates. Apparently if you want to trade in your luxury sports car, these guys ...
Marketing marketing market business owners