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Many people don't understand what soundbites are. They don'tknow how to create soundbites that sell. They don't knowthat it's not enough to be clever, entertaining or quippy.That might make TV and radio hosts happy, but it often w...
Marketing marketing soundbites says want© 2004, John Calderhttp://www.TheEzine.netWe've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of incom...
Marketing marketing water trenchThe telephone is the lifeline for many small businesses and that includes telemarketing. Yet with the advent of the National No Call Registry and fines up to $11,000 many small businesses are faced with the dilemna to telemarket or not. Telemarketing...
Marketing marketing small national businesses telemarketingIt's important for your sales letter to tap into yourprospect's subconscious mind and trigger theirimagination. It will then create and direct a mentalmovie or scene that will persuade them to visit yourweb site, subscribe to your e-zine, b...
Marketing marketing mind imagination subconsciousA desire to buy something often involves a subconsciousdecision. In fact, I claim that 95% of buying decisions areindeed subconscious. Knowing the subconscious reasons why people buy, and using thisinformation in a fair and constructive way, will tri...
Marketing marketing mail triggersHow Advice Columns Build Loyal Readers by: Rix Quinn Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. Advice articles first appeared several ...
Marketing marketing readers share advice issuesTR Cutler, Inc., the nation’s largest manufacturing PR and marketing firm, has sold the Veterinary Practice Marketing Division. Thomas R. Cutler, President & CEO of TR Cutler, Inc. (www.trcutlerinc.com) said that, “After serving 595 veterinary p...
Business And Finance business finance cutler marketing veterinary manufacturing practice editor public relationsPersonal attacks hurt people, mar communication, and end creativity. If they become part of a meeting's culture, they drive the participants into making safe and perhaps useless contributions.Approach 1: Speak to the groupSet the stage for the g...
Business And Finance business finance attacker meeting seemSeven Ways to Warm Your Prospects Using Website Audio by: Tracey Meagher Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various cliched sound effects. Fortunately, audio h...
Marketing marketing audio visitors streaming message somereed and fear may be just a couple of the more unsightlyblemishes on the underbelly of the human psyche. But they'realso two of the greatest all time motivators ever invented.If you want your copy to sell, you need to understand how toput these ...
Writing writing emotional greed letter