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Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...
Marketing marketing emphasized attention sales willThe Top 10 Reasons To Let GoWe tend to control or try to hold on to so many issues, people, and situations in our life. Many times we have absolutely no true control over these things or the outcome of situations. Below are ten reasons why we should ...
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Marketing marketing spaghetti radio youaposll timeWhether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...
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Marketing marketing examples include articles business productWith all the doom and gloom recession talk going aroundwouldn't it be nice if your customers were recession-proof?My goodness that sure sounds wonderful.Could such customers really exist?If they do exist, how would you find them?Could there be e...
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