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Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good l...
Marketing marketing logo design company logosI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveWho are the "Last of the Dinosaurs"?In the early 70's the United States went through a manufacturing "boom". The Vietnam War was coming to an end, the economy was growing stronger, and technology was on its way to being one of the biggest indust...
Marketing marketing company throughIn order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm. Here are five steps to developing and implementing a good marketing message:1. Determine your comp...
Marketing marketing competitors customers short listLet’s say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.But change is also the most common of these four elements, and thus the weakest. You should search for other element...
Marketing marketing elements company change story newsSeveral years ago, I went whale watching in Bar Harbor,Maine, while on vacation. I remained in the large, centralcabin with my poor seasick infant son when a whale wasfinally spotted.The Captain announced, "Whale to the starboard", and amini-stampede...
Marketing marketing whale unique aboutAs we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the year, but invariably one of two things happens in the...
Marketing marketing community safety halloweenYes, it very well could die an extremely slow death.Did you know that it takes the average buyer 7 exposuresto your offer before they will make a purchase.Just think, if you have a measly 100 responses to your offerin a weeks time that would be 700 l...
Marketing marketing autoresponder offer freeDeveloping a Web Site Marketing PlanPart One of a Four Part SeriesBased on "How Much for Just the Spider?"by Bobette KyleFor many of us, finding the time and commitment to complete amarketing plan for our Web sites is difficult. There are so manyothe...
Marketing marketing plan strategies objective tactics1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer.2. One is successful just in the sincere attempt to become successful.I wrote the above while in deep reflection, mulling over whether I was truly prepare...
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