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Media Relations: How We Landed the Wall Street Journal's Front Page by: Brad Phillips Media relations is a great profession. On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the...
Marketing marketing story reporter west wereBrand Love (pt. 2) by: John Jordan Last issue, I talked about increasing your Brand Love meaning to increase the affection that prospects and customers feel toward your business. Why? Because increasing "affection" will build relationships. Thos...
Marketing marketing customers employees feedbackEmail Marketing Best Practices by: Brandon Milford Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By d...
Marketing marketing message email newsletter basedHow To Get More Visitors To Your Web Site by: Charlie Cook When you were five or ten years old you may have played the game of hide and seek where the object was to avoid being found. The longer you could stay hidden and the harder it was to be ...
Marketing marketing search name findPrivacy: Reduce your Customers’ Concerns by Building Trust First by: Anti Spam League Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your mar...
Marketing marketing privacy personal themGetting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdolla...
Marketing marketing release business press getting timeCreating a Powerful Sales Presentation by: Kelley Robertson The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack p...
Marketing marketing presentation product prospectWhich Of These Words Attract Your Clients by: Charlie Cook Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push th...
Marketing marketing words phrases prospects phraseA Revolutionary Fundraising Opportunity Life Settlements by: Jolene Fullerton Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunit...
Marketing marketing life policy insurance settlement cash policies organizationDesperately Seeking the Truth by: John Jantsch People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business ...
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