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Last week we covered the 'Why' of writing book jacket copy, so now let's get down to business and get into the 'How'. What is copy? Book jacket copy isn't about summarizing your project or providing the reader with a cl...
Writing writing book jacket willHow To Win The "Marketing War", Capture Your Prospect's Mind by: Charles Kangethe As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars. Wh...
Online Business online business mind headlines write product action stepYou've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your cus...
Writing writing benefits features needFree eBooks are a powerful viral marketing tool that canliterally provide you with an entire network of peoplewho promote your business, absolutely free. Here are afew quick tips on how to benefit from your free eBook...1. Provide Real Content.This i...
Writing writing ebook offer reader promoteBugsy Siegel by: Kenneth J. McCormick Bugsy Siegel was part of that infamous gangster era in the U.S. that flourished during prohibition. He was a businessman. The problem was that the business he formed was Murder Inc. Bugsy was born on Februar...
Writing writing bugsy story aboutWhat if Someone Doesn't Like My Cause: Bringing Out One's Unique Features by: Linda Abraham What if somebody doesn't like my cause? Or religion? Or hobby? Or nationality? Or height? I can't believe how many times clients hav...
Writing writing donapost application aboutYou Don't Have To Be A Genius To Write A Love Poem by: Marguerite Bonneville Love poems are a wonderfully romantic gesture and can often express your thoughts far more eloquently than verbal communication. If you have some talent with words...
Writing writing robert time poem loveThe Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if t...
Writing writing headline words headlines goodLast year someone suggested I write an article. Who me?What do I write about, I'm a 'newbie' for heaven's sake!How do you write an article? Why should I write an article?Let me try to answer these questions. There are lots ofreaso...
Marketing marketing article write itaposs ideasChaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one’s own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why y...
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