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It is very important that your headline causes the buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this...
Writing writing headline product decision buyerImagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.Well, here’s a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on t...
Writing writing checklist prospectsSo, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is ...
Writing writing letter people lettersReader Question: My car shakes and vibrates on the freeway, does this mean I need a front end alignment? Dear concerned car owner,How do you know if your car needs a front end alignment? Vibrations, shimmy, and shaking felt in the steering wheel are ...
Writing writing tire wheel tires vehicle problem roundThe Write Habit: How to Strengthen Your Writing Muscle by: Katey Coffing, Ph.D.Writing is a muscle that needs exercise to stay in shape. I realized how true that saying is when I took what I called "a well-earned break" after I finished my first...
Writing writing habit time novel pagesHow I Became a Syndicated Columnist And You Can Too! by: Sarah SmileyReal Estate has "Location, location, location," and writing has "Clips, clips, clips."When people ask me how I became a syndicated columnist, I usually say, "it just snowballe...
Writing writing work write publication agencyChoosing the wrong words can have a poor effect on your writing and on you. Whether you are writing a cover letter for a job, a business proposal, or an application essay for graduate school, using words poorly can result in negative feedback. One c...
Writing writing word correct sentence sinceThere is an age-old adage that is as true today as when it was first mooted."Everyone has at least one good book in them"The problem is that most people never get around to writing it because they hamper progress by cluttering their thoughts with men...
Writing writing time fiction couldWHY DO WE DO THIS?Copyright 2004, Michael LaRoccaA major "character" in Mark Salzman's first autobiography is hisfather. Sometimes his father paints. But his father hatespainting. He likes it when his painting is done. He likes havingpainted. Bu...
Writing writing reading theyCreative Writing Tips –How we usually begin the preparation stage in the writing process is…We think of an idea for a storyWe think of a suitable themeWe plotOnce we come up with a theme and we begin plotting, we have to s...
Writing writing theme story plot test