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You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your cus...
Writing writing benefits features needTeach Me Who You Are by: Timothy Dey, M.D. We all have a privately held belief system that defines who we think we are. This belief system is composed of ideas that we have accumulated over time that we think describe us accurately. These ideas...
Writing writing think believeHow a Book is Born: One Author's StoryJudy Cullins © 2003 All Rights ReservedNot all books come out whole, all at once. In fact, most booksease out little by little. They have strange and wondrousbeginnings. Some come from speeches, some co...
Writing writing book write books longWhat Makes One Book Outsell Another?Judy Cullins©2003Wouldn't you rather write a book that sells well than be stuckwith unsold inventory? When you plan ahead with the 10 tipsbelow, you will sell thousands rather than hundreds of yourunique ...
Writing writing book books marketing includeHow long does it take to make a first impression? On the fast-paced internet you’re likely to get less than 15 seconds. That’s all they’ll spend on your opening page unless you grab visitors with something that interests them. And if you’ve s...
Writing writing headline makeCreating Your Own Product: What Should You Write About? by: Ronald Gibson You would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire proc...
Online Business online business writing write subjectWhen we write for college courses, we write for an audience other than ourselves. And it’s an audience of more than one—the professor who assigned the piece. A good way to think of (and never forget) audience is to imagine we are writing the assi...
College Articles college articles writing wordUsing content is a very effective way to create an online awareness of what you do or represent. Although content creation does involve some effort on your part the results it can produce are well worth the investment of your time. Here is a look at ...
Writing writing content online effectiveFor just about anybody who spends time on the internet learning any new tips for writing is probably of the most benefit to them. This is simply because the vast majority of communications is done through written text. Now for anybody marketing on th...
Writing writing content effective peopleAs writers, we all want to continuously be moving along in our goals. Think of it as a river. A river constantly flows. There may be places where it looks very calm and barely moving, but if you look close enough, you'll see a current. At time...
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