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Public Service Announcement (PSA) Radio Copy Writing Success by: Scott Perreault What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Re...
Writing writing commercials public commercial service goodThe Phantoms of Six Mile Road by: David L. Russell I was going through a box of personal belongings a couple of weeks ago, when I stumbled across some pictures of my 1978 high school graduation. My daughter Vonnie laughed at those pictures and a...
Writing writing church house brian roadCatholics Need To Take a Second Look at Morality by: Peter Mennona, Jr. According to CNN, Catholics voted for President Bush over Senator John Kerry by a 51 to 48 percent margin. Hence, Catholics voted for a Born Again Methodist over a Catholic ...
Writing writing catholic bishops catholics voteHow to Pitch a Story by: Elizabeth Kirwin How to Pitch a Story Ever wonder why we refer to convincing an editor a story is worthy by “pitching a story?” I have. I’m a baseball enthusiast, and it makes a lot of sense to me. When the editor ...
Writing writing story editor pitch ideas publicationHow many times have you been tempted to complain about other people? How many times have you ridiculed, complained at or been hurt by another person's actions? Surely we all have dealt with these types of situations. What is the best way to han...
Writing writing jenkins book enemiesYour writing skills may be superb, but what if your readers can't understand your text? Technically, your readers may have problems with your document's "readability," but what truly counts is the document's "understandability." Most a...
Writing writing readability formulas flesch level determineCleaning Up Your Copy by: Neroli LaceyWhen you are beginning to write, you gather as much data as you can. You continually add allied thoughts.. You use your right brain, the creative side. So when you have an idea and your mind says, “not rel...
Marketing marketing writing read words shorterAdd one or a few quotations to your presentation to make it more entertaining and insightful. Your quotation might spur your listeners to think or laugh. Sprinkle lightly like pepper. Use a quotation that emphasizes or clarifies your message. Here a...
Writing writing quotation person quotations right deliverBasic Writing Tips – Some Controversial, All Correct by: David Clapham As a previous article (“Making Better Word Choices – 4 Examples”) explained, writers can take steps to prevent simple, and common, errors from degrading their writing...
Writing writing comma example infinitive abbreviation splitI was looking forward to having a nice quiet drink after a long day. As soon I opened the door, I heard Fred's voice booming and all hope for a nice quiet drink was gone. Fred had apparently heard yet another reference to Japanese people writing...
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