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Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a benefit a...
Writing writing email benefits feature catch features customersTitle: Protect Your E-books Files!Perkins Failsafe System for Protecting Your Fame and FortuneThree years ago I was giving my first E-book keynote speech before the Arizona Book Publishing Association, when one of the esteemed publisher members asked...
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Writing writing college plus loan federal receive creditA Quick Guide to ISBNs for Self-Publishers by: Jennifer Tribe A Quick Guide to ISBNs for Self-Publishers ISBN stands for International Standard Book Number. It is a code assigned to every published book that uniquely identifies it in the marketp...
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Writing writing story screenplay pointVisit any writing message board and you'll read discussion threadson contests and competitionsfor writers. The messages run the gamut of those who have beenscammed to those who raveabout contests. So where does the truth lie? For as many contest...
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Writing writing selling books ebay willHow To Become A Freelance Copywriter In New York by: Niall Cinneide As a freelance copywriter in New York, your work is never done. What? Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City? F...
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