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When you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect...
Marketing marketing story reporter newsI don't know if you remember the television show "Wings" ornot. It was a cute comedy show whose reruns are now beingshown on the Nick at Nite Network about two brothers who rana small plane service on the island of Nantucket.Anyway, the other ni...
Marketing marketing business send thinking theyThe Internet is the best thing to happen to the smallbusiness person in many years. Some would say that it's thebest thing to ever happen to business at all!While it is true that the Internet empowers anyone with adial-up connection to go into b...
Marketing marketing business time internet succeedI don't know about you, but according to me, the bestmarketing tool for your online business other than yourdomain name is your follow-up autoresponder/list server.While a good one can make running your online business adream, a bad one (or tran...
Marketing marketing list autoresponder send makeIn today's society, marketing is very much focused on impersonalforms of communication: the Internet, mass media promotion, andeven bulk mail. When it comes down to it, we are all busy peoplebut we could probably stand a little bit of personal i...
Marketing marketing sales customer people pitchFor some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.Conversely, many brick and mortar businesses hold on to their tradi...
Marketing marketing online business offline promotion itapossWhat's in a name?The new catch phrase on the internet is branding. In the80's it was called positioning. What does it all mean?When someone see's your name they associate it with yourproducts or services. Hear the name Bill Gates and y...
Marketing marketing name fight time torturing thinkHere's another real world example of how some folks market their MLM business AND products/services:Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a pre...
Marketing marketing area event products homesThe Ultimate Sales OrganizationIf you want a great sales organization to emulate, you only have to look as far as your local church. Consider these points:PRODUCT OR SERVICE: What does a church have to offer, but faith? They sell faith to millions of...
Marketing marketing church membersOne of the great advantagesof advertising and marketing onthe web is it’s cheaper than traditional print based promotions.No printing or photocopying fees. No postage costs.And with email you can communicateto your prospect almost instantaneously.S...
Marketing marketing email postcard