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Increasing Your Web Site’s Visibility Through Improved Positioning by: Brandon Milford One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from...
Marketing marketing links include searchOk I admit it. I'm a Californian. We live in shorts, we dine at juice bars and our politics are nothing short of, well, a Hollywood movie. If you've been shaking your head wondering how someone with a narrow political background could be el...
Marketing marketing book trend campaignThere has been a lot of talk as of late in regards to the level of accountability that an advertising agency should have when working with an advertiser on it’s branding and campaign endeavors. Since the “Merger Mania” of all the big players in...
Marketing marketing agency looking thereKICK-STARTING BODY COPYSeveral correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of cours...
Marketing marketing headline benefit bodyWhat Do Your Ads Say? by: BIG Mike McDaniel Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program. Everything. Experience, staff, faci...
Marketing marketing benefits time benefit listThe Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. T...
Marketing marketing higher shareYahoo!/Overture Site Match: A License To Steal by: Dean Phillips Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded nameSite Match. A...
Marketing marketing match search programBanner AdvertisingThe word "banner" in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of p...
Marketing marketing banner sites siteThe Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a...
Marketing marketing limited people cantA question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay vi...
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