169 articles on "headline"

Tantalizing Headlines Do's and Don'ts

Put yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...

Marketing  marketing headline headlines digital through
A Simple 8 Step Formula For Testing Your Headlines

A Simple 8 Step Formula For Testing Your Headlines by: Edward Green I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every...

Marketing  marketing ezine different headlines
How to Transform a Boring Message Into A Killer Cover Letter

"How to Transform a Boring Message Into A Killer Cover Letter"The AIDA formula is as old as dirt. It was taught when I was in school over a decade ago. And it's still being taught for good reason - it works! When you apply it to your cover lett...

Business And Finance  business finance attention cover letter hiring headline
The Importance Of Sales Copy

There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking the importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct re...

Writing  writing sales heading headline will
Stop Your Readers In Their Tracks!

Stop Your Readers In Their Tracks!Copyright 2003 Livvie MatthewsStudies have shown that while 75% of the people readheadlines, only 25 % keep reading "the rest of the story".Breaking it down even further, you have about 4 secondsto convince that read...

Writing  writing read reader headlines headline
The Strange Avalanche Iceman Headline Techniqu

Curiosity. Intrigue. Mystery. All strong components that grabreaders of your headlines by the ear a quite literally drag theminto the rest of your copy.Of course, if you’ve spent anytime studying headline creation,you know that the headline can mak...

Writing  writing headline technique business read readers
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write

Most professional copywriters would say that headlines accountfor 80% percent of more of the effectiveness of an ad or salesletter.After all, it's the headline that gets your reader to stop andread further into your sales copy. If the headline f...

Writing  writing headlines headline publications some
Ways To Improve Your Ad Copy

1. You could decrease or increase the length ofyour ad copy. There is no rule on how long yourad copy should be unless space is a consideration.The ad should be long enough to sell your product.2. You could add some sub headlines on your adcopy. Sub...

Writing  writing read product headlines
Headlines 3 Tips to Writing Headlines That Make the Sale

Want to know the secret for creating promotional materials that make sales? It starts with the headline. You see, people are busy. They're only going to take a few seconds to determine if they want to spend any time with your promotional mater...

Writing  writing headline solution theyaposre prospects they
Four Steps to Writing a Newsworthy Press Release

When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. H...

Marketing  marketing release press company headline business editors