Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners s...
Marketing marketing price prices pricing product valueWhenever people ask me, “What’s wrong with my Google AdWords campaign?” I always ask the same thing: “How is your campaign organized?”Mostly I’m met with blank stares. “Organized?” is the usual answer, “You mean the AdWords campaign...
Marketing marketing flowers different keywords adgroup campaignPR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...
Marketing marketing story audience reporter reporters theyMarketing may be considered to be a means of making connections. What every marketer must do is learn with whom to connect and how to connect in order to best serve his prospects and expand his business.The Internet is the best medium invented to-dat...
Marketing marketing connections connection internet business industryAnyone who has ever succeeded in doing business on the Internethas discovered the importance of finding their niche market.Finding your niche market means discovering which product orservice to sell, and then locating the people that are interestedin...
Marketing marketing niche masks people offerEver seen those skilled plate-spinning men on TV?They'd stand in the middle of the ring and balance a 10"fine china plate on a stick and keep it spinning in theair for ages... then they'd move on to another plate...and another, until they h...
Marketing marketing spinning plate products online servicesAlmost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you sur...
Marketing marketing freebie freebies value people onlyA desire to buy something often involves a subconsciousdecision. In fact, I claim that 95% of buying decisions areindeed subconscious. Knowing the subconscious reasons why people buy, and using thisinformation in a fair and constructive way, will tri...
Marketing marketing mail triggersThere is a question in my mind for all of you. "How many times you trusted your website that it can deliver customers for you?"Yes!! it is trust that matters a lot. Due to recent changes in search engine's algorithm average people lost hope and ...
Marketing marketing really search always© Copyright 2002-2005 Thom Reece All Rights ReservedOne of the largest markets for wellness products, is targeted directly at the needs and concerns of the "baby boomer" generation.This generation, defined as those born between the years 1946 an...
Marketing marketing baby boomers them