Search engine marketing (SEM) is one of the most powerful digital marketing tactics that businesses can use to reach their target audience. However, many businesses are not utilizing it to its full potential and are, therefore, unintentionally hiding...
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Marketing marketing direct cost common measurements mailing successPublic Relations — A Free Lunch? by: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there'...
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Marketing marketing testing variable tracking eachDid you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means tha...
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Marketing marketing superior peer small people philosophy inferiorWant to know if fundraising calendars have the passing marks that match some of those other fundraising ideas out there? In this special article, we will tell you our different grade marks for fundraising calendars and the precise explanations why th...
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