6,217 articles related to "marketing"

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

Search engine marketing (SEM) is one of the most powerful digital marketing tactics that businesses can use to reach their target audience. However, many businesses are not utilizing it to its full potential and are, therefore, unintentionally hiding...

Marketing  marketing search engines sitemap whalen content from
GUERILLA MARKETING

Give us 28 Minutes a Month and We’ll Skyrocket Your Sales - for Any BusinessDo you want to increase your sales?No matter what your product or service, we guarantee that in only 28 minutes a month we can skyrocket your sales well beyond what they ar...

Marketing  marketing month author sales guerrilla bombshells best
Vinyl Banners Don't Get No Respect

In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something bette...

Marketing  marketing vinyl banner event print durable
Do You Know The Common Direct Marketing Measurements

John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half...

Marketing  marketing direct cost common measurements mailing success
Public Relations — A Free Lunch?

Public Relations — A Free Lunch? by: Claire Cunningham Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there'...

Marketing  marketing publication releases case credibility
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1 by: Robin Nobles...because your online success depends on getting accurate keyword counts! The root of all success in search engine marketing begin...

Marketing  marketing keywords search keyword stst overtureaposs automated queries
Online Testing Optimization

Online Testing Optimization by: Michel Richer Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping reco...

Marketing  marketing testing variable tracking each
Lost in Translation How to get your marketing message to an international audience

Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means tha...

Marketing  marketing translation translations native quality
Peer-to-Peer Marketing

Why are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated.Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy that is ...

Marketing  marketing superior peer small people philosophy inferior
Grading Fundraising Calendars Benefits

Want to know if fundraising calendars have the passing marks that match some of those other fundraising ideas out there? In this special article, we will tell you our different grade marks for fundraising calendars and the precise explanations why th...

Marketing  marketing fundraising calendars marks allows realize