Public relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...
Marketing marketing relations people publicity media mouth wordI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveWhy is it that some web sites help sell products andservices while most languish in obscurity and only serveas a drain on finances? Web sites are relatively low incost to build and manage, and have worldwide reach.They can help you grow your business...
Marketing marketing prospects content sites designThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectMarketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be fo...
Marketing marketing message garden product lawn fertilizer greenProbably most of you have heard of Avon Products, Inc. Founded over 100 years ago as a small perfume company, Avon has grown into a huge multi-billion dollar corporation that sells products ranging from cosmetics to clothing, jewelry and knickknacks ...
Marketing marketing avon mary catalog customers donapostCount the times you have seen those ads online screaming,"SUBMIT YOUR SITE TO SIX MILLION SEARCH ENGINES FOR FREE!"You start to reach for the mouse to click that banner andyour common sense kicks in to tell you, "Calm down now,there are only a dozen ...
Marketing marketing internet search marketers event waim1. Divide the price by how many benefits the producthas. For example: "You're only paying $1 for eachbenefit!"2. Offer a mail in rebate. For example: "Our productcosts $37, but you'll only end up paying $20 withour rebate." Most people won&...
Marketing marketing prospects example give product priceCompanies often have incentives for reps, but sometimes that isn't enough. To keep your team motivated, you could do a number of things: 1. Hold your own personal incentive for your teamThis could be something as simple as a a gift certificate f...
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