Array
(
[about] => marketing
[p] => 215
)
The decline in Internet advertising - though paralleled by a similartrend in print advertising - had more serious and irreversibleimplications. Most content dot.coms were based on ad-driven revenuemodels. Online advertising was supposed to amortize s...
Marketing marketing advertising online content signal internet paidIn the early days of the Internet, banner ads quickly became theprime advertising method. Most major companies still pourmillions into banner ads, but results have steadily dropped.Banner ads that once pulled in business now get ignored. And soit oft...
Marketing marketing skyscraper banner likeDon't Baffle Me. Talk to Me. by: Andrew EklundCongratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. Hey, it's better than, well...2%. And the number is trending...
Marketing marketing business decision talkAre You A Marketing Octopus or A Marketing Worm? by: Andre Bell One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for your business. Most people look at what their competitors...
Marketing marketing competitors business approachHonesty is the Best Policy Especially When It Comes to Dealing with the Press by: Carolyn Moncel As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfa...
Marketing marketing reporter itaposs business knowWriting Suitable Copy for the Press by: Carolyn Moncel Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career...
Marketing marketing press writing release public relations company likeThe Nitty-Gritty Of Ezine Publishing by: Anna-Marie Stewart Venton I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuse...
Marketing marketing hours ezine timeWho are the "Last of the Dinosaurs"?In the early 70's the United States went through a manufacturing "boom". The Vietnam War was coming to an end, the economy was growing stronger, and technology was on its way to being one of the biggest indust...
Marketing marketing company throughThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectThere’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...
Marketing marketing media release press pitch campaign kite