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A Business In One Sentence by: Catherine Franz Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clar...
Marketing marketing productservice hints niche businessHow You Can Create Advertising That SELLS! by: Thom Reece Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targ...
Marketing marketing advertising customer benefits offer poorlyMarketing Plan Considerations by: Jinky C. Mesias In any marketing endeavor it is important to consider the company’s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of th...
Marketing marketing company customers product products trustCustomers, at first glance, are the same because they buy a product or a service that you offer. Sub-categories and sub-segments, however, emerge and set some customers apart from the others. Suppose your product line is for women and you find that w...
Marketing marketing customers segment messages women customerBasically, if you are a businessman who is into brochure printing for quite some time now, the outcome you seek depends on the effectiveness of your message. In essence, the manner, style and tone by which you convey your marketing message affect how...
Marketing marketing brochures people messageIn any business, brochure printing is almost always a must. Definitely, it is one surefire way of making your potential clientele know about your business. With the help of brochures, people can easily find the services and products they want. Ther...
Marketing marketing brochure business people brochures printingFor quite some time now, leaflets have served countless functions. It has been used for political campaigns, marketing campaigns, public service announcements and sales, among others. Many politicians can attest to the value of leaflets in their ad...
Marketing marketing leaflets printing people timeThe public relations job description covers a wide range of activities right from maintaining good relations with the press to even the company peers and rivals. The PR job description expects a PR professional to build up interest and awareness and ...
Marketing marketing public relations company press description fromHow you present your company, particularly in a first-time situation, has a lot to do with how you're perceived in the marketplace.Sad but true, you may be an absolute whiz with your equipment and you may be a virtual expert in your chosen field...
Marketing marketing corporate company nameDouble or triple your business salesby making little changes to your advertisement!By far the biggest reason most advertisements (especially Email advertisement & advertisement through web) don’t sell as much as they could is due to a single proble...
Marketing marketing customers product readers most