6,217 articles related to "marketing"

A Business In One Sentence

A Business In One Sentence by: Catherine Franz Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clar...

Marketing  marketing productservice hints niche business
How You Can Create Advertising That SELLS!

How You Can Create Advertising That SELLS! by: Thom Reece Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targ...

Marketing  marketing advertising customer benefits offer poorly
Marketing Plan Considerations

Marketing Plan Considerations by: Jinky C. Mesias In any marketing endeavor it is important to consider the company’s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of th...

Marketing  marketing company customers product products trust
Focus Marketing Messages By Customer Segments

Customers, at first glance, are the same because they buy a product or a service that you offer. Sub-categories and sub-segments, however, emerge and set some customers apart from the others. Suppose your product line is for women and you find that w...

Marketing  marketing customers segment messages women customer
Guide To Writing Brochures Like An Expert

Basically, if you are a businessman who is into brochure printing for quite some time now, the outcome you seek depends on the effectiveness of your message. In essence, the manner, style and tone by which you convey your marketing message affect how...

Marketing  marketing brochures people message
Getting Your Brochure Printing Underway

In any business, brochure printing is almost always a must. Definitely, it is one surefire way of making your potential clientele know about your business. With the help of brochures, people can easily find the services and products they want. Ther...

Marketing  marketing brochure business people brochures printing
The Unparalleled Popularity of Leaflets

For quite some time now, leaflets have served countless functions. It has been used for political campaigns, marketing campaigns, public service announcements and sales, among others. Many politicians can attest to the value of leaflets in their ad...

Marketing  marketing leaflets printing people time
Public Relations Job Description

The public relations job description covers a wide range of activities right from maintaining good relations with the press to even the company peers and rivals. The PR job description expects a PR professional to build up interest and awareness and ...

Marketing  marketing public relations company press description from
Corporate Identity Put Your Best Face Forward

How you present your company, particularly in a first-time situation, has a lot to do with how you're perceived in the marketplace.Sad but true, you may be an absolute whiz with your equipment and you may be a virtual expert in your chosen field...

Marketing  marketing corporate company name
Double your business sales

Double or triple your business salesby making little changes to your advertisement!By far the biggest reason most advertisements (especially Email advertisement & advertisement through web) don’t sell as much as they could is due to a single proble...

Marketing  marketing customers product readers most