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Calls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the ...
Marketing marketing action order flow copyPsychological Tricks in Selling by: Stephen BucaroIn this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything...
Marketing marketing product people example principle11 Steps to "Sticky" Web Site! by: Collette GillianAn attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The b...
Marketing marketing textThe Truth About Public Relations by: Robert A. Kelly The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you ne...
Marketing marketing public relations change behaviorsHow to Tap in to the Holiday Publicity Bonanza by: Bill Stoller If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the...
Marketing marketing product lead gifts gift greatMost brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.1.A Benefit-Fill...
Marketing marketing brochure headline prospects benefit themBy Andrew EatonThe difference between having an ultra-attractive e-book cover and an average one can be the difference between an e-book with five downloads, or an e-book with five thousand downloads. Distinctive and professional e-book covers are pr...
Marketing marketing create ecovers book ecover professional peopleWant to Keep Your Customers? Sign Them Up!Service Contracts Offer Low Cost Method to Retain ClientsWith loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question...
Marketing marketing business service small contract clientLet's face it, your email box is flooding over with oodles of email. Some of it makes you wonder whereon God's green earth did this crap come from right?You're not alone. Thousands are suffering from that dreaded 4 letter word called s...
Marketing marketing youaposre publishers fromMarketing is a game, very similar to the game of baseball. As most of our readers know, I manage the local Pony baseball team. This past weekend we played in an 8 team tournament, and managed to get to the final game, only to settle for a second plac...
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