6,217 articles related to "marketing"

Sales As A Positive Experience

Sales As A Positive Experience by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't...

Marketing  marketing experience youaposre customer sales positive them
The Four Seasons of Publicity - Building an All-Year Publicity Machine

The Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release ...

Marketing  marketing time media lead year stories summer business
Make front page news by NOT inviting the media

Make front page news by NOT inviting the media by: David Leonhardt Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single new...

Marketing  marketing media newspaper story door
The Power of Word of Mouth

Power of Word of Mouth  by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...

Marketing  marketing mouth word service about
5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

ecific Questions Your Sales Letters Must Answer To Achieve The Best Results by: Joanne L. Mason Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will...

Marketing  marketing sales prospects product
Here's A Quick and Simple Way To Find Hot Niche Markets

"Here's A Quick and Simple Way To Find Hot Niche Markets"   In This Article You'll Learn..How To Increase Your Chance For Success 100 FoldWhy Using One Keyword Is Better Than Using A PhraseHow To Let The Market Place Come To YouFinding P...

Marketing  marketing market niche search start
Pay-Per-Click Search Engines A Really Bad Investment

What was once such a good thing is now a rip-off and a sham!I'm talking about pay-per-click search engines, and how they've become a really bad investment!There are two reasons for the deterioration of pay-per-click search engines: high bid...

Marketing  marketing search fraud engines price high
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
Help Repoorters Beat the Clock and They'll Help You Beat the Drum

Imagine that you had lunch with an important client orprospect. You thought you had plenty of time, but theclient/prospect got chatty, the restaurant was jammed and service was slow.It's now about 1:45 and you're due back at the office for ...

Marketing  marketing youaposre important people
Change Is Threatening Your Business

Change Is Threatening Your Business Copyright 2003 Bob LeducYou cannot grow a business today by simply repeating what you did successfully in the past...or even recently.Clever competitors and new technology are producing changes that will reduce the...

Marketing  marketing sales products markets offer business