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PR Tips - Should We Issue a Press Release? by: Jo Chipchase Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for ...
Marketing marketing press releaseSo you've decided that maybe, just maybe, the rat race isn't for you. So what are your alternatives? I suppose you could quit society, move to a remote area and live off the land. But I'm going to go ahead and assume that's not an...
Marketing marketing business time averageWe hear it all the time: "Banners don't work anymore!"But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0....
Marketing marketing banner banners willReady to see your online advertising efforts explode?Here’s my 4 secrets to writing high profit classifiedsthat bring me a huge return on investment.1) WRITE A GRAB THEM BY THE THROAT HEADLINE!What promise can the responder to your ad expect?“Get...
Marketing marketing write online headline classifiedTargeted Traffic is More Important than Ever! by: John AlexanderIn the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned tha...
Marketing marketing search traffic online engine targetedIs Your Marketing Message Holding You Back? by: Charlie Cook Your marketing message is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you'v...
Marketing marketing message business people prospectsJob Hunting: “It’s Still The First Impression Stupid!” by: Paul Shearstone In the 1992 USA Presidential election, political strategist James Carville hung a sign in Bill Clinton's Little Rock campaign office that read, “It’s still...
Marketing marketing impression practice personPower of Word of Mouth by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...
Marketing marketing mouth word service aboutourcing your Web Marketing by: Philippa Gamse The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather t...
Marketing marketing consultant siteMany types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search eng...
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