6,217 articles related to "marketing"

The Anatomy of Hype

The Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...

Marketing  marketing hype tone
HUGE FREE Exposure With A Press Release!

The whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online res...

Marketing  marketing release press media info just
10 Sizzling Tips For Affiliates

10 Sizzling Tips For Affiliates by: Ken Hill 1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. 2. Test and track your ads and promotions...

Marketing  marketing affiliate programs promote ezine
Copywriting Is Not One-Size-Fits-All

Copywriting Is Not One-Size-Fits-All by: Karon ThackstonI was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.“Karon, I want you to write the sales letter for ...

Marketing  marketing sales type several
Beetle Bailey and Presentation Skills

Beetle Bailey and Presentation Skills by: Larry Tracy In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's pr...

Marketing  marketing audience presentation point
Underestimating the Power of In-house PR

Underestimating the Power of In-house PR by: Carolyn Moncel Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women bu...

Marketing  marketing company team organization from
Marketing is a Long-term Investment

"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow". When times are tou...

Marketing  marketing business currency cash
My Favorite Home Business Marketing Ideas

My Favorite Home Business Marketing IdeasBy Tom WorsleyIf you’re planning to make money online with a work from home opportunity then you need places to advertise. Fortunately there are literally thousands of places for you to advertise your busin...

Marketing  marketing traffic search advertise
What Does Your Telephone Say About You

What Does Your Telephone Say About You When You Are Away?Your Small Business Image can be Shattered by Your Phoneby BIG Mike McDanielBusiness to Business relationships come to expect a certain level of professionalism, from the first telephone call t...

Marketing  marketing business machine phone company
The Difference Between An Opt-In list And A Safelist

"The Difference Between An Opt-In list And A Safelist"By Dirk DuponYou may already know what an Opt-In list is. It's a list that you build by capturing (and collecting) email addresses from people who visit your site. You do this by using a spec...

Marketing  marketing email list lists people