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Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loa...
Marketing marketing video streaming internet users wantService Marketers; How’s Your Packaging? by: Jay LipeWhen a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton wit...
Marketing marketing business professional image packaging email meetingFar too often, the CEO calls in the PR team and says, “Get us some news media coverage.” All too seldom does the CEO stop to think, “What do we have to offer that the news media would want to cover?”The PR Rainmaker knows: Before you can attr...
Marketing marketing journalist interested beforeby Karon Thackston © 2002http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people wor...
Marketing marketing diane karon advertisingProspects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism...
Marketing marketing skepticism benefits prospectapossIt’s a fact: You’ll never make any real money onlineunless you know how to pull someone’s buying trigger.Sure, you may be a whiz at bringing people to yoursite. Maybe you’re looking at 800 a day. But with thatkind of traffic, I pull in $864 d...
Marketing marketing money trigger youveWith its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more creatively...
Marketing marketing wine audience affluent buyside holmes magazineImproving your custom labels through Adobe Photoshop means adding special effects unto your design. A simple background and a simple text area are of course really boring for a label, and it of course does not maximize your use of an application as p...
Marketing marketing effects labels photoshop design listBooklet printing is an indispensable promotional component. In every marketing campaign plan, you can find booklet printing on the list. Booklets are handy and functional, making them a preferred material for use in promoting products and services, b...
Marketing marketing printing booklet booklets discount willGoogle Zombies Need To Wake Up by: Dean Phillips Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever writ...
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