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The Problem with Advertisingby Christopher GivenAdvertising can be a highly effective way to increase your customer or client base when it's done well.But for many businesses it's ineffective, because either ads are badly written, not adver...
Marketing marketing advertising media client businesses itaposs surpriseThe Lazy Man's Way To Riches by: Dean Phillips The title of this article also happens to be the title of one of the greatest ads of all time, written by a man named Joe Karbo. Joe was was one of the foremost copy-writers, headline writers a...
Marketing marketing lazy work direct people iaposmBill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching prac...
Marketing marketing ideal clients mary coaches bill wantsAnyone doing business on the Internet must accept credit cards. Your success depends on it. 99% of all transactions online are made using credit cards. If you don't accept credit cards as a form of payment, you'll not only be missing out on...
Marketing marketing credit accept cards account internet12 Reasons Why You Need A Blog by: Dr.Mani Sivasubramanian "Why Should I Blog? I Simply Don't Get It" This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog. Read them and get started on your...
Marketing marketing blog content search post blogsHow One Simple Concept Can Increase Your Sales by: Al Martinovic We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. Well, Bob and Bill...
Marketing marketing means herd everyoneWhen Elephants Dance on Wooden Floors by: Steve Brunkhorst Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you...
Marketing marketing floor elephantsOverview on Qualitative Data Collection Techniques in International Marketing Research by: Otilia Otlacan This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international mar...
Marketing marketing research techniques observational marketer respondents behaviorMy Ads Don’t Work, So I Don’t Do Them Any More by: Alan Boyer Does that make sense? Yet, that is what I hear from a lot of prospective clients. What that is saying is, “My Marketing Doesn’t Work So I’ll Never Do That Again!” (I’ve...
Marketing marketing critical goals generated numberGoogle Zombies Need To Wake Up by: Dean Phillips Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever writ...
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