Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters...
Writing writing reader subheadsIn the first part of our four part SEO Copywriting and Personas post we looked at the necessity of having a careful and clear understanding of the target audience. That in order to be able to communicate effectively, we need a crystal clear picture o...
Writing writing part clearBy nature, we humans are gifted storytellers. For thousands of years before the advent of the telly, we gathered around the fire to regale each other with tales of deeds done and left undone. We romanticised our love lives and boasted of our feats in...
Writing writing aboutaposs story hereWhen considering writing strategies for your article marketing efforts quite often not much time is invested in the resource box. This is a flawed approach since the only way published articles will bring you traffic is by enticing readers to visit y...
Writing writing article resource articles trafficYou have completed your writing, and now you want to be paid for their hard work. Most writers have to write, but have no idea how to develop. How do you get the right finished product? How to get published? Even more important, how to get paid? The ...
Writing writing letter work write address articleWriter's block occurs when we lose our train of thought or have seemingly run out of ideas. When this occurs it is only natural to increase your determination to get the writing process back on track. Actually this can make the situation worse s...
Writing writing thought block pressureBecoming a copywriter starts for real the second AFTER you've gotten your first copywriting job. Now don't worry, all of the skills that you needed to get the job will still be very much in play...but those skills, as you're about to ...
Writing writing copywriter start mustAs a student of Spanish, my goal was to think in Spanish. Skip the word-by-word translation so I'd have the necessary speed to speak and listen. I know words in Spanish that I'd be hard pressed to translate. Usually profanity, I confess. Ch...
Writing writing rules itaposs write readA debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publ...
Writing writing books print medium content willNegotiating Right: Get What you Deserve by: Mridu Khullar If magazine publishing worked like any other business, writers would fix their rates, and magazines would run around trying to hire the best writer in the lowest possible cost. Sadly, tha...
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