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Publishing content online is a great way to gain recognition but to make this strategy work best you want to make what you wrote memorable. Of course circulating nothing but unique content is the first step in helping you stand out but you also want ...
Writing writing content somethingThe call to action is the universal element in a marketing piece. A call to action may appear several times throughout a piece, but the most important call to action is usually positioned near the end of the marketing copy. As the name suggests, it c...
Writing writing action reader marketing piece effectiveYou've probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a ste...
Writing writing book youaposve success clients love elevate everythingEditing, whether it is for an academic journal, a short story submission, or a non-fiction manuscript for publishing, always follows the basic rules of grammar and punctuation. This article will help you learn the basic rules of using both the em das...
Writing writing dash sentence willThe reader is looking for a reason to purchase your book. It's up to you to hook them. If thousands of books are being published every day, how will you make your book stand out? It's been said that the average person spends 8 seconds looki...
Writing writing book testimonial cover strong itapossImagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.Well, here’s a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on t...
Writing writing checklist prospectsThe Lecture Experience: Part I by: Feather Schwartz Foster During the past year or so, I have done nearly a hundred talks about my book, “LADIES: A Conjecture of Personalities.†It’s about the First Ladies – the OLD First Ladies, Martha ...
Writing writing book learned lessonHow to Get Your Book Reviewed by: Caterina Christakos Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?" When planing your book, the...
Writing writing fiction children book adult books mysteryAn Attitude About Your Writing by: Angela Booth (This excerpt is taken from my new writing workshop Writing To Sell In the Internet Age.) Writer John Clausen, in his excellent book about freelance writing: Too Lazy To Work, Too Nervous To Stea...
Writing writing youaposre work attitudeChaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one’s own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why y...
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