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by Karon Thackston © 2005http://www.copywritingcourse.com If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force be...
Writing writing phone features resultsThe Secret Source of Clear Content by: Susan Raab You can do anything in four easy steps! An outrageous claim, no? But I can prove it. Because you're doing it now. Imagine your laundry basket. What are you going to wash today? Ah, socks. Ho...
Writing writing book youaposre whereIn the ten years that I've taught people how to get on with their books and creative projects, I've noticed a phenomenon that I'll call "Author's Block." Would-be writers can, indeed, sit down and work when pressed to it. The prob...
Writing writing book write donapostby Karon Thackston © 2003http://www.copywritingcourse.comI recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search eng...
Writing writing logs engineYou Need To Write-Write Now! by: Timothy Ward I've been shouting it for years, and I will probably keep shouting for many years to come. If you want to get some quality, free visitors to your website-You Need To Write An Ezine Article! You...
Writing writing write article ezine someIf you are reading this then you are either looking for information on how to write a query letter or your curiosity has been exited by the heading. Either way, the article has grabbed your attention and hopefully what you will read here will live up...
Writing writing article editor letterGolden Rules for WritingBy: Sonali Raval, Writer at Work, MBAWant to add punch to your words? Want to write copy that gets results? Here are some golden rules that make for powerful writing....Oh, before you get all excited - a small note of caution....
Writing writing case makeLet's face it, recruiters (or employers) are smarter than we think. Big organizations pay a hefty salary to their HR department to filter out and sieve through hundreds and thousands of resumes. The idea is to build an organization with people o...
Writing writing youaposre cover letter resumeJesus was gaySo then what if i'm weakSo what if I may squeakSqueak a peak at another angleIll tangle your beliefsHopefully it's your heart I can strangleTill it beats less and lessI embers your timely deathThough I still fell wanted stressT...
Writing writing squeak reallyThere are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.The headline of your piece will either makes ...
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