Marketing is everything that you do to reach out to prospects and tell your message. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a growing business. By strategically combining both efforts, you will experience a successful amount of business growth. However, by the same token, if the efforts are unbalanced it can detour your growth.
Your marketing will consist of the measures you use to reach and tell your message to your prospects clients that you are the company for them. It's this message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, and direct mail.
The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance.
The bottom line is that one of the key components in marketing and business growth is to spend the majority of your time and effort nurturing customer relationships so that you can focus on return business from existing clients and customers. This is a strategy that will move your company forward in increasing your sales by 50% without increasing your budget.
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About the Author
RICHARD C. CURRY is professional writer and cunsultant. he is in this industry since 1980 and he has written many small and populler articles and scripts and novels.