High Response Marketing With Low-Cost Postcards
Copyright 2003 Bob Leduc
http://BobLeduc.com
Postcards can drive a huge amount of traffic to your web
site, generate a flood of new sales leads or produce a
surge in any business activity you want. And you don't have
to spend a lot of time or money on them...if you apply
these four little-known postcard marketing secrets.
Postcard Marketing Secret #1:
Keep Your Message Very Brief
Don't try to close sales with postcards. You don't have
enough space to provide all the information needed to close
sales.
Instead, briefly state the major benefit(s) you offer to
attract the reader's attention. Then focus on motivating
them to get more detailed information from a source where
you can close sales. For example, send them to your web
site or give them a phone number to call.
Postcard Marketing Secret #2:
Design Your Postcard To Look Like A Message From A Friend.
Most postcards I see look like an ad in a magazine. But
when a postcard looks like advertising, people react to it
as advertising. They don't pay much attention to it.
Instead, set up your postcard to look like a brief personal
message from a friend. This attracts attention and lures
prospects into reading your postcard...even though they
realize it is advertising. It generates a lot more replies
than postcards that look like an ad.
Postcard Marketing Secret #3:
Don't Spend a Lot on Printing
Postcards that look like a personal message can be very
inexpensive to print. For example, here are 2 ways you can
do the job on any computer with a printer:
Print postcards on plain (no printed lines) 4 x 6 inch
index cards. Cost: about 1.5 cents per card.
Print 4 postcards at a time on 8 1/2 x 11 inch sheets of
standard index card stock. Then cut the sheets into
quarters. Each postcard will be 4 1/4 inches high by 5 1/2
inches wide. Cost: about 1 cent per card.
Tip: In the US you can send postcards by First Class Mail
for 23 cents if you make them at least 3 1/2 inches high by
5 inches wide but not over 4 1/4 inches high by 6 inches
wide.
Postcard Marketing Secret #4:
Don't Underestimate the Importance of Your Mailing List
You can generate a high percentage of replies by sending
your postcards to prospects likely to be interested in your
offer AND who have a proven record of taking action on
offers that interest them.
This is why postcards produce a big response when you send
them to your existing customers. But how can you find new
prospects with these same 2 characteristics? Here are 2
ways:
1. Rent the customer lists of companies that are not your
competitors, but who sell their products or services to the
same targeted market.
2. Rent the paid subscriber lists of magazines and
newsletters read by prospects in your targeted market.
You can get both lists through most mailing list brokers.
The next time you want to generate a flood of traffic to
your web site or a flood of new sales leads...send
postcards. Apply these four little-known postcard marketing
secrets and you'll produce a big response without spending
a lot of time or money.
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards...and launched BizTips from Bob, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards...and launched BizTips from Bob, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV