In business, your number one priority is to make that sale.
Every operation of your business should be supporting you
making that sale.
Yes, to be sure, marketing, accounting, product support,
service support, customer service, shipping, and whatever
process you have in place, are all important.
But without that sale... You flat-out don't have a business.
If you're running a small business, a Home Grown Internet
Biz, for example, Making that sale is ABSOLUTE KING.
Though I will focus on your sole proprietorship, Home Grown
small business, the basics discussed here are true with
bigger operations. In fact, a Home Grown Internet Biz has a
huge advantage over all other business models when it comes
to change & growth.
The advantage? We Home Grown Internet Biz Owners are able
to respond quickly to good advice and new information.
We can immediately send emails to test our new information.
All it costs us is our time. With each testing we can fine
tune and improve on our conversion rate. Then test again.
We can then implement and test our findings to our websites
and into our advertising campaigns. That's a powerful
advantage.
How important are your sales to your Home Grown Internet
Biz? That's your call, not mine. But, here's one example
of how important sales are to my Home Grown Biz...
My monthly ISP cable access is $40.44. If I don't want to
run my biz on the public library's computer, I have no
choice but pay that each month.
Hence, making $40.44 each month is my first order of
business.
How do I pay it? I make sales. Or better, I make one sale
that pays that entire amount. Then I concentrate on making
the next sale to pay for the next fixed overhead item, etc.
My Home Grown Internet Biz sells a number of products and
services. Many of them are supplied by affiliate programs.
I chose affiliate programs because most of the work, with
the exception of making the actual sale, is done by the
affiliate programs I sell. That free's up my time to carry
on with the most important task of any business...
Making that sale.
You and I know that nearly every Tom, Dick and Mary Jane on
the internet are also selling affiliate programs. In fact,
there's plenty of competition for any affiliate program you
pick.
Personally, I don't think you should view it as competition.
That type of thinking is self-limiting. There's more than
enough business for each of us.
Instead of thinking of the other affiliates as competition,
think of them as part of your marketing team. Watch their
marketing tactics and strategies.
Then You Improve on their tactics. You Fine tune their
strategies. In other words, begin looking at your
competition for immediate sales help.
Go one step further. Transform your competition into your
mentors. Regard them as your teachers. And yes, let them
become your sales trainers.
Here's how you do that. Don't do business like they do. Be
different. Set yourself apart from the other affiliates.
How do you do that? Most simple operation in the world...
Be yourself. Don't be afraid to let YOU out. YOU can't be
copied. Use YOU as your marketing edge.
Word of Caution.
I'm not suggesting you steal from other affiliates. Nope,
I'm suggesting that you learn from their style. Then...
Improve. Test. Enhance, i.e. Add value. By using your
unique self to your advantage.
Make sure you give thanks for their help for your improved
sales stats. Always maintain a grateful attitude toward
them and their unknowing help.
By the way, this tactic of using YOU as your marketing edge
is an example of Branding. I have an affiliate program that
is all about Branding. If you're interested let me know.
Meanwhile, back on the internet farm...
Dear Reader, This method will work for you. It Will help
you make more sales.
So git on out there. Ain't no room for no wallflowers.
Jump in the mix and dance.
Be yourself. There's no one like you. And YOU DO DESERVE
IT ALL!
Go - Go - Go - Go Make that sale. Your Home Grown Biz
depends on it...
Peace, Helping YOU make More Sales!
About the Author
Edward Thorpe, The Laziest Dude on the Internet, publishes
The Home Grown Biz Advocate. Smart, funny and candid Home
Biz Opp selling tips, tricks & free help. Get yours at
http://www.growahomebusiness.com/newsletter/default.cfm
mailto:webmaster@growahomebusiness.com