Do you want to save up to 10 years of internet frustration
and thousands of dollars in advertising & testing? You’re
about to find out an amazing secret that the gurus don’t
want you to know about. Now at first you may think this
isn’t a big deal, but I’ll explain why this is so powerful
in a moment.
Part 1) The amazing secret is simply this: ‘Copy the
experts, mimic the gurus’ Find the gurus in your related
business and do what they’re doing. Especially look at
their websites/sales pages and make yours very similar.
Now let me say this right now - I am not telling you to
steal their words or images that would be illegal.
What I am saying is study their sales letters and pay close
attention to how they use: size of text, color, font, bold,
italic, word spacing, paragraph spacing, length of
paragraphs, use of color, background color, keywords and
phrases, titles, headlines, and sub headlines just to name a
few.
Why should you do this? Because it’s working for them.
Their webpage/sales letters are the final results of years
of trial and error, and thousands of dollars spent on
advertising and testing.
One of my favorite internet marketing gurus to learn from is
John Reese. He’s been studying and improving internet
marketing since 1990 and has had over a billion website
visitors. He’s always testing everything he does. Why?
Because this is how you find out what really works and what
will produce the best results - and ultimately brings in the
most money.
He made over a million dollars in one day on the internet.
Do you think we could to learn a thing or two from him? You
bet we can. What if our salepage looked a lot like his?
How much would our sales increase? If you want to spy on
him right now just to see what he’s doing visit:
http://www.trafficsecretsuccess.com
By studying his style and technique you should be able to
learn a lot in a very short time. Save a copy of his site
to your desktop for future reference. And remember if your
guru has a coffee stain in the upper right hand corner of
his sales letter then make sure you have one on yours too.
It was put there for a reason – to make money.
Also this is just a starting point. After you have revised your
own sales letter then start testing other things to improve it
even more.
Remember by using this one simple idea you will save
yourself a tremendous amount of time and money, and it can
take you from a novice to looking like the pros almost
overnight.
Part 2) This is the most important part. You already know
the gurus in your related field so now you will need to
‘Study the gurus’
Learn everything you can from them by joining their mailing
lists, enrolling in their mini courses, buying their
products, and signing up for their affiliate programs. Let
me assure you right now that these gurus will not promote
something unless it is a quality product. And the reason is
reputation is everything on line and if they recommend a bad
product then they won’t be a guru for very long.
By enrolling in their mini courses and signing up for their
affiliate programs you will receive lots of valuable
information that will help your internet business.
Read all the emails they send you and check out the products
they recommend. You may even want to buy a few of these,
because they may be very helpful in generating more sales.
To increase sales even further try to find 1 or 2 gurus with
good copywriting skills and learn as much as possible from
them.
Part 3) And after studying these gurus for a while you will
be ready for the third and final step. ‘Become the guru’
After you have been studying these gurus for a while you
will have gained more knowledge then most people on
the internet. And some of these will start asking you for
advice. Then they will start buying products from you. And
the best advice I can give you is to always recommend
quality products. Because your reputation is everything
online.
Don’t forget to invest your time and money in ‘better
copywriting skills’ and ‘advanced marketing techniques’,
because both of these will dramatically help to increase
your sales.
Copyright © Duane Marx
Duane Marx
For other free marketing tips
please visit:
www.internet-checklist.com You have permission to publish this article
electronically or in print, free of charge, as
long as the bylines are included.
About the Author
Duane Marx
For other free marketing tips
please visit: www.internet-checklist.com